Atletico Madrid coach Diego Simeone believes Barcelona star Lionel Messi proved to any doubters that he is the world's best player by securing Argentina's place at the World Cup with a marvellous hat-trick.
The potential sponsorship coincides with the renovation of the world's second biggest football stadium, with the capacity to expand to 105,000 by the end of the 2021/22 season.
Club president Josep Bartomeu's uncertain position as a result of those factors reportedly forced Messi to hold off signing the new deal, but Ernesto Valverde's side have since strung together seven straight wins at the start of the new La Liga season.
Luis missed Atletico's last game before the international break due to a muscle injury but will be back for this weekend's tie against Barcelona.
While Cristiano Ronaldo is favourite to win the Ballon d'Or for his trophy success with Real Madrid this season, Messi is continuing to show his class and ability on the field.
"If Messi faces me with the ball and I am alone, without fail I will grab him or something".
Adriano anunció su intención de regresar al fútbol profesional
Su estadía en Roma (2011/12), Corinthians (2012/13), Atlético Paranaense (2014) y Miami United (2016) confirmaron su decadencia. Pasaron algunas cosas que hicieron que me apartara del fútbol. "Puedo decir que mi carrera se quedó en la mitad", agregó.
"It is not just one day, it's today, tomorrow, the next day - it is an unbelievable level of competitiveness he has".
"He has broken the market and that should add enormous pressure, but he does not feel it. He's a guy who lives in his world and enjoys these things a lot".
"We will look at it as the season goes on, but for now it is good idea for us that he keeps playing".
The La Liga giants have hired sports business leaders Van Wagner in order to help them sell the naming rights to the Nou Camp, which they hope to receive £180m for.
"We are going to try and play with the best team for Atletico".
"So the fact they were able to get in, especially in that way, is good for him and good for us".
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